Marketing Your Passion
by Diana Cosby
|Guest Blogger: Diana Cosby|
Once an author sells their book, they’re faced with the new challenge of marketing their work. To me, it’s imperative that the author defines their goals. What exactly are they trying to achieve? Is it a sales number? Do they want to reach a certain best-seller list? With a clear goal in mind, it’s time to push forward, break down the steps in your marketing strategy.
I prefer to do something I call, “Marketing Your Passion.” Simply, this is doing what makes business sense and what is fun. Let’s be clear, marketing is HARD WORK! There are no short cuts, but well laid out plans for maximum effect. As marketing is hard work, why do something you dislike? It will show in your actions and could come across to the reader as insincere.
One normally believes as we’re authors our promotion should center around our books. I personally disagree. I believe that our readers like to learn who we are, and enjoy the connection of having common interests. You do this by sharing your passions. Write articles, volunteer, or give workshops about what intrigues you. Your bio will give readers follow-on information to read more about you.
How do you find venues to submit articles? Look for blog owners seeking authors to appear on their site. Write an article for a local newspaper. Submit an article to a magazine you enjoy. A personal favorite of mine is ReporterConnection.com.
Each weekday, a message will appear with a reporter or others seeking people to interview about different topics. If a topic is of something that you’re interested in and have knowledge about, you can choose to respond. If your query is accepted, in addition to an interview, quotes or whatever the person is seeking help on, credit to you will be given in the form of your name and a link in the article.
So, the next time you’re drafting a marketing plan, define your goals, then choose areas in your life where you have fun. In the end you’ll meet amazing people who share your passion. Take care and I wish you every success!
Diana Cosby, International Best-Selling Author
His Captive-Alexander MacGruder
His Woman-Duncan MacGruder
His Conquest-Seathan MacGruder
His Destiny - Oct 2011